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About


CUB is a global manufacturer, designing and producing ADAS, TPMS, and electromechanical parts. Headquartered in Taiwan, with manufacturing in both China and Taiwan certified with IATF16949 and ISO9001 qualifications. Engineering and support offices located in North America, Taiwan, and China.

NOVUS Radar Technologies is headquartered in Brea, California and is the sole importer and marketing of CUB ADAS Products for the North American market. Since 2017, NOVUS is engaged in the research, development, engineering, design, kitting, sales and marketing of ADAS products, TPMS solutions, and electromechanical products for the automotive, recreational vehicle, commercial fleet and heavy industry environments. NOVUS is staffed with experience that has been the recipient of numerous excellence awards for design and innovation encompassing decades of experience. NOVUS is located on the web at www.novusradar.com.